Passport program boosting business at P-Town’s Daily Grind

PLYMOUTH, NE — There’s new people popping into P-Town’s Daily Grind.

The Plymouth coffee shop and boutique is featured in this year’s Nebraska Passport. The popular program created by the Nebraska Tourism Commission encourages people to visit 70 unique Nebraska locations each year.

The program just started May 1st and Daily Grind has already stamped 118 passports.

“The first just couple weeks we’ve had a lot more traffic come through than we had event thought initially," Co-owner Elise Gronemeyer said. "It’s been really great to meet new people, see some faces and everybody’s been fun. It’s a really cool program.”

There are three more passport stops in the area: Rock Creek Station near Fairbury, Clean Slate Soap in Beatrice and Montz Motorcycle Museum in Tecumseh.

Visitors can find P-Town’s Daily Grind in the Plymouth Plaza building, which also houses a dance studio, gym, day care and medical clinic. Elise Gronemeyer missed those amenities from city life. She opened the building with Robin Drewes and their husbands three years ago.

“So I asked her if she wanted to partner up and start a gym and bring her dance studio over here," Gronemeyer said. "Then, we started the coffee shop and then the boutique and printing after that. It just kind of has snowballed down the hill a bit.”

The pair of entrepreneurs are hoping the Passport program brings new attention to the town of 400.

“Even the ones from Lincoln are like, ‘we didn’t even know this town existed.’ We just want people to know about our town and we want people to see Plymouth, to see this side of Nebraska that they’ve maybe never even made their way to,” Drewes said.