Former Cabela’s employees launch online retail site

SIDNEY, NE (Associated Press) – A new online retailer of outdoors gear has opened for business…owned and operated by former Cabela’s employees.

Highby Outdoors launched its website Monday and is based in Sidney, the home of Cabela’s before being purchased by Bass Pro Shops in a four billion dollar deal finalized in 2017.

Highby Outdoors is owned by former Cabela’s employees Matt and Molly Highby, and he says all of the company’s employees formerly worked for Cabela’s.

Bass Pro Shops had sued the two Highbys…alleging their plans violated non-compete agreements. But Bass Pro lost its bid for an injunction to stop the Highby Outdoors launch.

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