Fourth Food 4 Youth Challenge Underway

BROKEN BOW – Adams Land & Cattle’s fourth Food 4 Youth Challenge is underway; last year, the effort brought in over $6,800 and 5,632 food items to local backpack programs and food pantries all in about two weeks.

Liz Babcock, Director of Communication at Adams and anchor of the Food 4 Youth Challenge, says that facing childhood hunger in Custer County can be difficult because it isn’t necessarily visible.

“It’s easy to think that this isn’t happening in our backyard, that kids are not experiencing hunger. Unfortunately, that is not the case. Kids are experiencing hunger. We’re not going to presume to know the ‘why.’ We never want them to experience hunger. One in seven kids in Nebraska faces hunger.”

Not just community individuals will be pushing to break last year’s totals; local businesses and organizations will throw their weight behind the two-week challenge as well. Over 30 organizations are participating, a number that comes as no shock to Babcock.

“Every year we add more, but I’m not surprised, because Custer County is incredibly generous. We have individuals, businesses, schools, and a 4-H club. I really hope that Custer County, all of us, can work together again to fill up these pantries and help with this.”

The noble drive will accept donations at any participating business; in addition to nonperishable items such as canned and boxed food, the drive also accepts gift cards to local grocery stores and monetary donations. Checks can be made out to the Custer County Foundation, specifying the “Food 4 Youth” fund. The drive will run through Wednesday, October 19.

A full list of Food 4 Youtparticipating businesses is included below.