LINCOLN – The Nebraska Cattlemen’s Consumer Education and Promotion Committee has released a statement announcing the time and date for this year’s Beef Ambassador Competition and Advocacy Training. The event will take place on Wednesday, June 7 at 1:00 p.m. central time at the Farm Credit Services office in North Platte, Nebraska.
The Nebraska Beef Ambassador Contest and Beef Advocacy Training provide an opportunity for future beef industry leaders between the ages of 14 and 24 to sharpen their advocacy skills and strengthen their knowledge of the key issues facing the number one industry in Nebraska.
The competition requires participants to address current issues facing the beef industry with both a written response and a mock media interview and is separated into two divisions, senior and collegiate. Cash prizes will be awarded, and the two first-place division winners will receive a belt buckle.
The first-place junior and collegiate winners will become official NCW Beef Ambassadors for a full year, working to educate consumers and students on the importance of beef. At the end of their one-year term, the collegiate Nebraska Beef Ambassador will be awarded a scholarship on behalf of the Nebraska Cattlemen Research and Education Foundation.
Chandler Mulvaney, Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen’s Beef Association, will lead this year’s training. Mulvaney will focus on the use of advocacy to share their stories, interview strategies, and social media tools.
The deadline to register is Friday, June 2. Registration and additional details can be found on the Nebraska Cattlemen’s website. For more information, please contact Bonita Lederer at [email protected] or at (402) 450-0223.
The 2023 Beef Ambassador Competition and Advocacy Training is sponsored by Farm Credit Services of America.
