Broken Bow, Neb – Custer Public Power District is pleased to announce the appointment of Brad Noack as its new General Manager. The Custer Power Board of Directors worked in conjunction with the NRECA Executive Search team to facilitate a nationwide search.
Noack brings more than 25 years of experience in the electric utility industry, including key leadership roles in engineering and operations at several utilities in Texas and Wisconsin. He most recently served as Vice President of Operations at Tri-County Electric Cooperative in Azle, Texas, where he led grid modernization initiatives, system improvements, and strategic reliability planning to support continued growth.
Noack holds a Bachelor of Business Administration and a Master of Business Administration degree, which he earned from Sam Houston State University. Throughout his career, he has demonstrated a commitment to operational efficiency, safety, and customer-focused service. His leadership style emphasizes transparency, collaboration, and accountability, qualities that align closely with the values of the Custer Public Power District.
Noack and his family are eager to become part of the Broken Bow community and look forward to making Nebraska their home. He will officially assume his duties as General Manager in January 2026.
Noack commented, “I am truly honored to join Custer Public Power District and look forward to working with our employees, Board of Directors, and community partners. Custer has a long history of dependable service and community commitment, and I am excited to build on that foundation while preparing for the opportunities that lie ahead.”
