Flood Communications completes move to downtown Sidney with ribbon cutting

SIDNEY, Neb. — KSID officially has a new home.

Flood Communications cut the ribbon on its new Sidney studio Thursday night. The station, home to 98.7 The Big Boy, Cheyenne County Country and News Channel Nebraska is located in the heart of downtown Sidney at 10th and Illinois Streets.

“We’re extremely excited to be in downtown Sidney,” station manager Hunter Arterburn said. “We can’t thank you enough for the support we have been given.”

“We’re lucky, we’re blessed, we’re happy that the community has embraced the decisions that we’ve made and supported the investments and strategies that we’ve put forth here,” Flood Communications CEO Andy Ruback said. 

Our Sidney crew celebrated the night with a free-will donation hot dog dinner benefitting the Sidney Park Project. The fundraiser brought in nearly $1,000 for the project hoping to renovate Sidney’s largest playground.

98.7’s namesake, the legendary Union Pacific 'Big Boy' locomotive No. 4014 was parked nearby the festivities at Hickory Square.

Sidney marks the expansion of Flood Communications into western Nebraska in the company’s mission to provide the entire state with local news, weather, sports and entertainment coverage.

Ruback says Sidney was the best spot to bring the company into the mountain time zone.

“Sidney was the easy choice for us,” Ruback said. “As I tell my team and as I tell anybody who will listen to me, it’s because the community has pride.”

The move took several months to complete as KSID moved from the only home it had ever known into a building that had never housed a radio station.

“This was Western Drug at one point then it was Financial Partners,” Arterburn said. “There was no sign of a radio station inside this building. We had a lot of work behind the scenes to help make this a radio station.”

98.7 The Big Boy, Cheyenne County Country and News Channel Nebraska would like to thank all the local businesses and members of the community who assisted with our move downtown.

Flood Communications owns radio stations in Norfolk, Nebraska City, Beatrice, Fairbury and Omaha. it also operates the statewide television stations News Channel Nebraska and Telemundo Nebraska.