Today, Gothenburg State Bank announced that it will be renaming to Flatwater Bank. They have officially selected a new name and logo and the changes are expected to occur over the next several months.
“We have a strong brand loyalty with local roots dating back 117 years”, commented Matt Williams, Chairman of the Board. “The name and tagline we chose, “Flatwater Bank – Still Pioneering”, reflect our heritage, while strengthening our commitment to our valued customers as well as serving new markets,” said Williams.
What does Flatwater mean? Williams, explained, “The name Nebraska actually comes from a term meaning “flat water”. Two of our most treasured resources in Nebraska are our water and our people. The name Flatwater is representative of both. It is how we approach our relationship with our customers and communities, steady and always ready to serve.”
“While we look forward to integrating and creating greater value for our customers, employees and communities we serve, we realize the name is secondary to delivering the outstanding service our customers have come to expect. We will remain a family-owned, community bank,” said Luke Rickertsen, President.
“Although our name will be different, our customers will continue to experience outstanding service from the same familiar faces and relationships they have come to know and count on,” commented Rickertsen.
About Flatwater Bank, formerly Gothenburg State Bank: Gothenburg State Bank has been a family-owned community bank since 1902. They are headquartered in Gothenburg, NE and have locations in Brady and Ansley. If you would like to learn more about Flatwater Bank, visit their website at www.flatwater.bank or join one of the many conversations through their social media channels by joining Facebook, Twitter, or Instagram.