BROKEN BOW—Nine years and counting…the Adams Land & Cattle employees look forward to the Christmas season every year and view it as an opportunity to share with their community.
Organizational Development and Communications Director Liz Babcock said the company partners with Nancy Ferguson of Central Plains Center for Services (CPCS) to learn the wants and needs of area families.
“We realize Christmas is hard for families, it’s an expensive time of year for everyone. And sometimes, they need a little help to put something under the Christmas tree,” Babcock said.
According to Jo Ward, CPCS oversees the Sixpence Program which focuses on early childhood education and parent-child attachment. The organization also partners with Central Nebraska Community Action Partnership (CNCAP).
On December 18, Ward (Sixpence), Deena Gibson (CPCS), Brenda Stupka (CNCAP), and Mikayla Snow (CNCAP) loaded 260 gifts into their cars to be distributed to 28 Sixpence families. Ninety children will be receiving gifts this Christmas thanks to the collaboration of area organizations and the Adams employees.
Babcock said employees have the opportunity to take a candy cane, which lists the needs and wants of the children and families, and bring back a gift to put under the tree. Many of the gifts included toys, clothes, blankets, and diapers.
New this year, Adams supplied 28 beef roasts and ingredients for families to enjoy a Christmas dinner.
“We really wanted to add something to the holiday season. We wanted to support our mission which is feeding the world high quality safe and sustainable beef. So, we thought what better way to make sure that not only do they have something under the Christmas tree, but have something on the table that’s really nutritious during the holiday season,” Babcock said.