(NEW YORK) – Before age 16, Suzie Welsh did not envision she would be working in healthcare, business, or a combination of the two.
A trip to Malawi during her teenage years, however, set her on a unique path towards medicine and entrepreneurship.
“Women’s health has needed some innovation for quite some time,” she told ABC News in a recent interview, going on to say she hopes “to change health outcomes for women in the United States and then globally.”
Welsh is the founder of BINTO, a young Pennsylvania-based company working to transform women’s healthcare with clinically-backed, over-the-counter products. She spoke with ABC News about running her own company and how she made the transition from nurse to entrepreneur.
On a volunteer trip to Malawi, Welsh contracted malaria, and through that experience realized the importance of effective and easily accessible healthcare. She pursued nursing in college, and after working nearly a decade in the industry, took an interest in the business of healthcare. It was through her interactions with patients that she discovered many women she was treating found it difficult to get access to personalized healthcare.
“I would get sort of the same questions over confusion in the marketplace when it came to women’s over the counter products and then lack of access to a health professional to figure out what they even needed,” she explains, reflecting on her time working as a fertility nurse after college.
It was after this experience that Welsh founded BINTO, a “digitally native lifestyle company” with the mission of helping women get the safe and effective products they need to support their unique health journeys.”
The service surveys users and matches them with specific over-the-counter to address each woman’s individual health needs. The supplements are then delivered to the user.
Welsh hopes BINTO will eventually become “a top service in digital health for women,” setting out on a path with ambitions to grow BINTO into a global company.
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